Zurich
Brand awareness is the ability to recognize, recall and relate a brand name to its products. It can be defined as “the process of being aware of or recalling the company or product’s name, logo, and trademarks.” Effective business directory listings for your business help increase brand awareness by making it easier for consumers to find you online. A listing on Google Maps will also allow potential customers who are searching online for relevant businesses in their area to find you more easily than if they weren’t listed at all—meaning more potential leads and sales at no extra cost compared with other channels such as television advertising which can cost thousands per month just for one commercial spot!
