Zurich
Backlinks are an essential part of SEO. While this may seem obvious, there’s still a lot of confusion about what backlinks actually are and how they can help your company.
To put it simply: a backlink is simply another website linking to yours. This link can be text or image-based, and as long as it provides some sort of value for the user (for example, providing information about another product or service), then it should be considered valuable for your site’s SEO ranking.
However, not all backlinks are created equal! Links from sites with high authority will help better than links from low-quality ones because Google uses these metrics when determining who ranks where in their search results lists. The more quality sites you have pointing at you, the better off your site will be in terms of rankings—so make sure that every link you get is worth its weight in gold!
